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Why does your skin get a 10-step night regimen, 

and yet your hair is stuck to the old shampoo and conditioner routine?


This was the premise behind the launch campaign of Palmolive Expertique.
Palmolive’s premium hair care line formulated with 

the hydration booster found in holy grail skincare products. 

Not just shampoo and conditioner.

Because your hair deserves as much love as your skin. 

In recent years, skincare has experienced a boom in interest. 

The Land of Ailoo

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