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But with so many other toothpaste brands

also claiming to be good for the planet,

we had to talk about Smile for Good in a different way. 

 

It’s not just planet-friendly. 

It's the latest proof of Colgate’s unrelenting pursuit of expertise in oral care. 

 

Because stripping down a toothpaste to only 10 naturally-sourced ingredients

while still making it a damn good toothpaste requires skill and knowledge

that only the world's #1 oral care brand has.

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