top of page
Pack - Smile for Good.png

Smile for Good

is Colgate’s first eco-friendly toothpaste.

Made of fewer, all-natural ingredients.

Packaged in Colgate’s first-ever recyclable tube. 

But with so many other toothpaste brands

also claiming to be good for the planet,

we had to talk about Smile for Good in a different way. 


It’s not just planet-friendly. 

It's the latest proof of Colgate’s unrelenting pursuit of expertise in oral care. 


Because stripping down a toothpaste to only 10 naturally-sourced ingredients

while still making it a damn good toothpaste requires skill and knowledge

that only the world's #1 oral care brand has.


bottom of page