In a country with the worst traffic on earth,
how do we make gassing up on Caltex fuels the best experience?
With a little game of luck!
Step 1:
Fill your tank full with Caltex fuel.
Step 2:
Wait for the liter meter to stop.
Step 3:
If the last number on the meter matches your plate’s last number…
YOUR GAS IS FREE!
Simple ideas. Big results.
233%
spike in full tank purchases
198%
sales increase
2017 BRONZE CANNES LION
Though originally planned for rollout in only 3 Caltex stations in Metro Manila,
the promo ended up being implemented in 72 Caltex stations across the Philippines
… and even in Singapore!
We started with a simple business goal: To encourage more purchase of Caltex fuels.
But we ended up with a Cannes-winning campaign that made gassing up a respite for hundreds of traffic-battling motorists.
